Hello peeps!

So I’ve been working on a lot of projects and sadly just haven’t been keeping up with the posts on a regular basis.

Today I want to share a packaging project I did a few months ago. This company is called “aeffects.”

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This project was designing for a cause. Think Tom’s and their One for One campaign: “With every product you purchase, TOMS will help a person in need. One for One.” So aeffects is a company that redirects part of its proceeds (40%) towards the fight against animal abuse and neglect.

I thought it’d be interesting to approach this in a more graphical sense- literally graphic. And instead of having such an overdone serious tone to it, I thought that making it a little more “fun” and “playful” would jazz it up (even though the graphics themselves are anything BUT fun and playful-which I do love the contrast of it).

This packaging, however, isn’t just for one item but a pack. This pack includes sunglass, shoes, t-shirt, and a banner.

aeffects_packageset-fullview
aeffects_packagesetup_angle

I’m planning to submit this piece to The 5th Annual The Dieline Awards. What are you thoughts? Should I submit it?

I haven’t posted this on behance yet, but I’ll update this post with the link once its up to see more info on the project.

Till then, Take care y’all!